I’m Marcello, an Australian creative who’s spent over a decade art directing, creative directing, and occasionally trying to explain what that actually means to relatives. I’ve worked in Melbourne and London, across everything from small digital startups to big old ad beasts, helping shape brands, lead teams, and deliver work that’s solid, surprising, and unique. Winning some accolades along the way.

I’m a bit of a hybrid creative who can ideate as well as craft and beautifully art direct. My focus is on art direction, disruptive experience-driven campaigns, and producing pitch decks that win business. I specialise in ideas that travel well across all formats and markets, including the occasional chaotic client meeting.

Carbohydrates have also been a major calling. I co-founded Cubitt House, a much-loved group of London pubs, and opened my own restaurant called The Italian Greyhound in Marylebone, which I recently sold. Across those ventures, I built brands, produced authentic honest creative, led teams, and stayed calm when something went down mid-service.

If you’d like to collaborate – or just want to talk ideas, food and fonts, get in touch. I’ll bring the snacks.

marcello@cuttlefishstudio.co.uk
+44 7917542484

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